Emak, a new branch in the USA for expansion in North America

The international Emak group network now counts on a direct presence in the world’s largest market. 
The new North American branch of the Reggio Emilia-based company, a leader in the garden and landscape maintenance sector, has been up and running since 1 July 2006.

Bagnolo in Piano (Reggio Emilia), 29 May 2006 - A stronger presence in the world’s largest market. Since 1 July 2006, Emak has been directly coordinating, from its new branch office in the United States, the distribution and servicing of its products throughout the North American zone, operations which were previously carried out by an importer.

The Emak Group Spa, the Italian market leader and one of the top five European manufacturers of combustion-engine portable power tools for gardening and the forestry sector, with 850 employees and a consolidated turnover of 183.4 million euros in 2005, made the decision with the aim of fully capitalising on opportunities afforded by the North American market, the world’s largest in terms of sales (around 50% of total volume).

The new Emak branch for North America is based in Wooster, Ohio. The opportunities that Emak believes it can exploit by operating directly through its own setup, as well as the resulting expansion of its local distribution network, will provide a rapid return on investment and are destined to generate a further increase in group revenue in the North American continent.

“The decision to review our current distribution policy in the North American market is in keeping with the Emak general strategy,” explains Chairman Giacomo Ferretti, “which foresees the strengthening of the group’s distribution network in large-scale and high potential markets. This, together with ongoing investments to improve our competitive position, will allow our group to continue pursuing the value creation objectives which we have set ourselves”.

By expanding into North America, Emak signals its intention to consolidate its status as a global player. With its 3 production sites (two in Italy and one in China), 6 European branches (in Germany, France, Benelux, Britain, Spain, Poland) and over 120 distributors, Emak maintains a presence in more than 70 countries, serving some 20,000 points of sale in the five continents.